“No one cares how much you know, until they know how much you care.” – Theodore Roosevelt
Many of today’s experts and gurus forget this.
It doesn’t matter how much they know. . .if you feel uncomfortable after watching their video.
It doesn’t matter what credentials follow their names. . .if they leave you feeling less than or lacking in any way.
And it absolutely doesn’t matter how many testimonials, followers, and subscribers they have if their offer just doesn’t feel good.
The promises and guarantees make no difference unless YOU know – and feel in your gut – that making a difference for YOU was their primary goal.
“There is no point in going into a business unless you can make a radical difference in other people’s lives.” – Richard Branson
It’s easy to look to the Internet gurus and marketers, but while they are definitely guilty of this practice they’re most assuredly not the only ones doing it.
I’m talking about those long-winded emails that start by scaring the crap out of you. Then, they wrap up with a save-the-day, “let me tell you how it’s done” solution and pressure to buy their new shiny product.
I hate this as much as one-size-fits-all pantyhose!
Because the truth is. . .
One size? NEVER, EVER fits all.
EVER.
And one solution never applies to life and business (doesn’t matter if we’re talking stockings, marketing or business building!)
There’s never just one solution, and the experts who try to convince you that there is have themselves and their self interests front and centre. Not yours.
RUN away from them as fast as you can, but only after you’ve gone back to their site to unsubscribe!
Truth is they don’t have the solution, nor do they have your interests in mind.
How do I know? They wouldn’t still be using these fear based, angst ridden tactics.
They are out to sell, which in and of itself is not the problem.
It’s that they don’t mind stretching the truth to do so.
Coaches do this too. I cringe every time I see it and it makes me wonder. . .
Does anyone tell the truth anymore?








